Campaigns done the right way.

The point of a successful campaign stems from social research. Knowing whats hot, who's trending, what their message is and doing that sucessfully comes with one key aspect.... Finding the perfect talent to deliver the perfect message. Case in point the one the only MILEY CYRUS. Miley who has been a chamelion and has changed and evolved is very picky about who she lends her gorgeous face to. She has chosen and girlfriend chose Maybelline because ya know what, honey is born with it ( see what i did there ). When talking about conceiler Miley noted it isn't about hiding who she is and erasing something thats imperfect because she celebrates those imperfections but rather boosting your confidence and feeling like your self. The Branding does just that it isn't hiding her voice, her talent and instead is celebrating her as a voice to a generation of women who don't fit the mold, who think outside of the box, who don't conform. Maybelline's execution in this campaign stands true to it's slogan " Maybe she's born with it , but by partnering up with Cyrus they tap into an authentic lifestyle that celebrates and boosts what you're already werking with and that boost only comes from maybe it being Maybelline.

Same can be said for David Yurman's collaboration with Michael B Jordan. This campaign was a complete win when securing such a talent. Because he is an exclusive actor and not a public message partnering up with a fine jeweler relays the message that they are both exclusive therefore pushing to a market that values exclusivity aligning perfectly with clients who are and think the same of themselves.

As campaigns are a constant in the art and entertainment world its very telling when a brand markets their products and seamlessly shares similar values with those they entrust to market their products

<3 Crisel Flores

The Bad Birdy